Measurable customer conversion through Search Engine Optimisation for BBP
BBP Website traffic channels just one year after launch
Bendigo Building Products approached us to introduce a digital strategy for their company. This involved a design and build of a new modern website to market their products and services. We also launched a small digital advertising campaign to promote their new website and offerings.
Proven results
We designed a responsive and engaging user experience, with carefully crafted content and clear call to actions. Each page contains targeted key words to attract customers and appear in certain searches.
Within 12 months after launching, 61% of website traffic has been from organic searches – indicating our content is ranking highly in search traffic. The majority of users are then browsing product pages or getting in touch, which has ultimately led to interested customers. With only a 51% bounce rate, most users to the site are staying to browse more than just the home page.
After two years in production the website maintains its modern design and is still seeing measurable results.
